Abstract:
Nowadays, cigarette has been a public consumption, almost everywhere in
densely populated areas, and it has become one of the most serious problems in
society. Moreover the habit of consuming cigarette has been taught from
generation to generation. Even though, cigarettes have negative impact to human
health, but smokers are still ignoring this bad impact that are caused by cigarettes.
The main theory used in this research was semiotic analysis by Peirce. Moreover,
the researcher implemented Peirce triadic model to identify the object, sign, and
interpretent of the cigarettes packaging. Additionally, verbal and nonverbal
messages theories were also used in order to interpret the objects.
This research implements qualitative method. The research used a semiotic
analysis. Moreover, observation was conducted in order to answer the problem
statement mentioned previously.
The result of the research has showed that the smokers are tend to have a high
awareness of the warning message from the package of International cigarettes
rather than local cigarettes. Moreover, visualization message such as image in
foreign cigarette packaging possessed better influence according to the
participants. Yet, message persuade were not enough to participants to quit
smoking.
