THE CONTRIBUTION OF INDONESIA MARITIME TOURISM, 2014-2017: PROMOTING RAJA AMPAT

Abstract

“The Contribution of Indonesia Maritime Tourism, 2014-2017: Promoting Raja Ampat” Raja Ampat is one of the islands in Indonesia which rich with natural resources and one of them is the wealth and the beauty of the beach and undersea. Raja Ampat has the beauty of undersea that is not owned by other countries. The richness and beauty of Raja Ampat underwater even has been recognized by the world, it even called as the paradise of divers because it pamper the divers eyes with various species under the sea and coral reefs which are very complete. By Raja Ampat's natural resources, maritime tourism in Raja Ampat can be one of the nation brands that will help Indonesia to strengthen its nation brand in foreign countries. During the Joko Widodo presidency as a President of Indonesia, he has a vision to make maritime as the centerpiece of his administration. In his vision there are five pillars and one of the pillars is committed to encourage the development of maritime tourism. This is good for Indonesia in encouraging and strengthening the nation brand in the world’s eyes through maritime tourism which had been fully supported by Joko Widodo in order to achieve its national interest. Moreover, this research will be use the approach of soft power theory and also nation branding. Furthermore, this qualitative research will be analyzed the strategy of Ministry of Tourism in promoting Raja Ampat