Abstract:
“The Contribution of Indonesia Maritime Tourism, 2014-2017: Promoting Raja
Ampat”
Raja Ampat is one of the islands in Indonesia which rich with natural resources
and one of them is the wealth and the beauty of the beach and undersea. Raja
Ampat has the beauty of undersea that is not owned by other countries. The
richness and beauty of Raja Ampat underwater even has been recognized by the
world, it even called as the paradise of divers because it pamper the divers eyes
with various species under the sea and coral reefs which are very complete. By
Raja Ampat's natural resources, maritime tourism in Raja Ampat can be one of
the nation brands that will help Indonesia to strengthen its nation brand in foreign
countries. During the Joko Widodo presidency as a President of Indonesia, he has
a vision to make maritime as the centerpiece of his administration. In his vision
there are five pillars and one of the pillars is committed to encourage the
development of maritime tourism. This is good for Indonesia in encouraging and
strengthening the nation brand in the world’s eyes through maritime tourism
which had been fully supported by Joko Widodo in order to achieve its national
interest. Moreover, this research will be use the approach of soft power theory
and also nation branding. Furthermore, this qualitative research will be analyzed
the strategy of Ministry of Tourism in promoting Raja Ampat
