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2018: Recent submissions

Now showing items 81-100 of 116

THE INFLUENCE OF PROMOTIONAL MIX ON PURCHASE INTENTIONS TOWARD CUSTOMER FOR BUYING MEIKARTA APARTMENT IN CIKARANG CITY, WEST JAVA, INDONESIA

Shaputra, Jimmy (President University, 2018)

Purpose The purposes of this study are to know the effects of promotional mix that making intentions toward customer for buying Meikarta apartment in Cikarang City, West java, Indonesia. Design / Methodology / Approach A ...
DETERMINANT OF YOUNG ADULTS’ INVESTMENT DECISION MAKING IN CAPITAL MARKET (A STUDY OF INDONESIAN YOUNG ADULT’S INVESTORES)

Gono, Jeffrey Jonathan (President University, 2018)

Purpose – The purpose of this research paper is to find the determinant of young adults’ investment decision making in capital market. Some past reviews have examined the factor influence investment decision making but, ...
THE IMPACT OF PRICE AND STORE IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN H&M STORE IN MAL KOTA KASABLANKA

Wynne, Jeanice Larissa (President University, 2018)

Purpose- The purpose of this research is to find out the impact of price and store image on customer loyalty through customer satisfaction. Design/Methodology/Approach- this research is using quantitative research and the ...
THE INFLUENCE OF EMPLOYEE-CROSS TRAINING DURING PERILOUS CONDITIONS IN FIVE-STAR HOTEL JAKARTA

Ferida, Ine Mutia (President University, 2018)

Purpose The purpose of this research paper is to find out The Influence of Employee Cross Training during Perilous Condition in Five-Star Hotel Jakarta Design/Methodology/Approach As it is quantitative research, this ...
LONG-TERM BUSINESS STRATEGY FOR A SMALL FAMILY BUSINESS ENTERPRISE: CASE OF ICLEAN INDONESIA

Dananjaya, I Nyoman Krishna (President University, 2018)

Purpose The purpose of this research is to analyze the long-term strategies for a successful startup company. Design/Methodology/Approach This study took up the case of iCLEAN, which is a successful startup family ...
BUSINESS PLAN OF SINAR MANDIRI

Hermawan (President University, 2018)

The growth development in Indonesia always increase every years. It makes good impact in Paint industry because paint is one of the important material components in building a house. Without paint, the house will not be ...
BEHAVIORAL INTENTION OF EARLY RETIREMENT AMONG INDONESIAN WORKERS

R.A, Hani Nurfaziah (President University, 2018)

Purpose – This research has purpose to analyze the factors that influence Indonesian worker's intention to retire early in Indonesia. In the past few years, there was a review have been examined this research, but only in ...
THE INFLUENCE OF VISUAL MERCHANDISING OF IKEA ALAM SUTERA STORE TOWARD PURCHASE INTENTION

Pasaribu, Glori Septicha Anggriani (President University, 2017)

Purpose The purpose of this research is to find out the influence of Visual Merchandising, specifically on every dimensions of it toward the purchase intention. Which one from Merchandise Display, Layout & Organization, ...
THE INFLUENCE OF DESTINATION IMAGE AND DESTINATION PERCEIVED QUALITY TOWARD TOURIST SATISFACTION AND ITS IMPACT ON REVISIT INTENTION (A CASE STUDY OF LAMPUNG PROVINCE)

Puspitasari, Ghina (President University, 2018)

Purpose The purpose of this research paper is to find out the influence of destination image and destination perceived quality toward tourist satisfaction and its impact on revisit intention in Lampung province. Design ...
BUILDING REPURCHASE INTENTION THROUGH ONLINE AND MOBILE SERVICE QUALITY MEDIATED BY SATISFACTION : AN EMPIRICAL STUDY

Putri, Fransiska Roseline Setiawan (President University, 2018)

Purpose The purpose of this paper is to examine the impact of channel integration between website service quality and mobile service quality towards repurchase intention through customer satisfaction as its mediating role ...
THE EFFECTIVENESS OF EWOM AS A MODERATING VARIABLE IN PURCHASE INTENTION FOR COSMETIC PRODUCTS IN JAKARTA

Ompusunggu, Florida Valentina (President University, 2018)

Purpose The research aims to know the effectiveness of EWOM to become the moderating variable towards the relationship between customer’s expectation, perceived risk, and brand image with purchase intention for cosmetic ...
THE INFLUENCE OF MODERN GROCERY RETAIL LOYALTY PROGRAM TOWARDS CONSUMER PREFERENCE AND REPURCHASE INTENTION

Irena, Florencia (President University, 2018)

Purpose The purpose of this research is to find the influence of modern grocery retail loyalty program towards consumer preference and repurchase intention. Design/Methodology/Approach Quantitative research using Google ...
FELIX TRADING ACADEMY

Haridinata, Felix (President University, 2018)

Felix Trading Academy is a financial education company. The company have a vision to help Indonesia reach 10% active investors. Less than 1% of Indonesian are investors and that is the reason why Indonesian market ...
THE INFLUENCE OF INSTAGRAM ADVERTISING ON CONSUMERS’ ATTITUDES TOWARDS PURCHASE INTENTION THE CASE OF BERRYBENKA ADVERTISING ON INSTAGRAM

Laydi, Felicia (President University, 2018)

Purpose The purpose of this research is to find out the influence of advertising on Instagram on consumer’s attitudes towards purchase intention. Design/Methodology/Approach In current research, the author conducted ...
DETERMINANTS OF INTENTION TO USE TAXI SERVICES IN JABODETABEK

Felecia (President University, 2018)

Purpose – Transportation is the primary needs of people living in a busy city or area, such as Jakarta, Indonesia. Taxi service, one of Indonesia’s public transportation, can be classified as two types – conventional taxis ...
BUSINESS PLAN: ACEH LAMPUAN CAKE

Rifqi, Fakhran (President University, 2018)

Aceh Lampuan is a Limited Liability Company or in Indonesia language is PT (Perseroan terbatas). Which the ownership of this company own by a group of Board of Director (BOD). Which the BOD itself consist of people who ...
BUSINESS PLAN FOR EENSTEL

Setiawan, Evelina Angelica (President University, 2018)

Furniture has become a promising business in Indonesia. In fact Indonesian furniture has had its own place internationally (Sukmana, 2014). The target markets of furniture industry include houses, apartments and offices ...
FACTORS INFLUENCING PERCEIVED VALUE AND ITS IMPACT ON LOYALTY MEDIATED BY SATISFACTION TOWARDS CONVERSE STORE AT SUMMARECON MALL BEKASI

Jayanthi, Ellena Septiani (President University, 2018)

Purpose The purpose of this research is to find out what factors that influence perceived value and it‟s impact on loyalty which mediated by satisfaction towards shoes store in specific mall. Several factors tested are ...
THE INFLUENCE OF INTERNATIONAL SPORT CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER PERCEIVED VALUE AND PURCHASE INTENTION

Chairul, Elena (President University, 2017)

Purpose The purpose of this research is to find out the influence of international sport celebrity endorsement in instagram towards Indonesian customer perceived value and purchase intention. Design/Methodology/Approach In ...
FACTORS AFFECTING SAVING BEHAVIOR AMONG ONLINE GAMERS IN JABODETABEK

Sander, Dio Julio (President University, 2018)

Purpose - Games, especially digital online games in both device PC and mobile phone are in its peak of developing and growing. Along with that, the numbers of gamer is significantly increase, from every range of age and ...

Now showing items 81-100 of 116

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