BUSINESS PLAN: ACEH LAMPUAN CAKE

Abstract

Aceh Lampuan is a Limited Liability Company or in Indonesia language is PT (Perseroan terbatas). Which the ownership of this company own by a group of Board of Director (BOD). Which the BOD itself consist of people who take part in the business. The BOD participate as Investors and Managers. Investors take part by contribute a private investment with the intent of using a portion of shares to raise capital. The majority of these funds will be used for corporate design, remodeling, production equipment and lease payments. Aceh Lampuan focused on serving people of Aceh with our delicious cakes made from the combination of local and modern taste so that, the people of Aceh will easily adapt and will be accept our food. Our cakes will be baked fresh everyday and can last for 3 days at room temperature, and also can last 7 days in refrigerator. Our cakes sold directly to customers through our retail stores. Our products are made from high quality raw materials and ingredients. The production process will focused on sanitation of the process in order to provide a high-quality cakes. By cooperate with national-coverage suppliers, our company is using only the best ingredients from our suppliers, we also can get a special price for the raw materials at the same time avoiding high shipping cost, because our supplier has a national-coverage to ship the raw materials. We also coordinate with several production equipment such as GETRA, to help us provide the key production and storage equipment. We have plans to expand the company through further retail outlets that exist in every vocal area in Aceh and are focused on developing a business model that will become the top of mind of our customers in terms of cake and food ‘souvenirs’ that should brought home after visiting Aceh. We determine the locations based on several points which are: visibility, high traffic patterns, convenient access. Our marketing strategy focused on attract new customers, educate those customers, create brand awareness and then create a loyal customer base. Aceh Lampuan will attract consumers through highly visible signage, billboard, online media marketing, print and electronic media advertising, word-of-mouth advertising and strategic alliances. Our sales strategy includes hiring employees who specialized in their jobs. We will continually assess all aspects of the business and interact with our customers personally, evaluating food choices for popularity and keeping favorites on the menu as a new improvement and seasonal specials. Start-up costs include initial inventory for the first store including rent and renovation, and marketing cost. Equipment assets such as oven, mixer, freezers and marketing budget are budgeted at the beginning. In addition, Aceh Lampuan anticipates the need for liquid cash for operating and production expenses, and unforseen expenses and to help cover wages for the first up-to three months of business. Viewing from financial aspect, we need approximately IDR 1,010,000,000ss to run properly and cover all costs. Aceh Lampuan has forecasted a modest growth rate for the first year of business. In the second year, the company will add two more stores and in the third and fourth year each an additional two stores. The addition of these stores will increase the gross revenue in the second, third and fourth years. We have forecasted a very conservative growth rate for the first to fifth years of operations.