Abstract:
The province of Papua has been identified as the province with the highest cases of HIV & AIDS in Indonesia, striking at an individual's most productive years. Through a qualitative research, this study describes how a very present company, PT. Freeport Indonesia uses its CSR program to transfer knowledge on the HIV & AIDS prevention to the community and to its workers in Timika, Papua, in order to protect and maintain its human assets. Group discussions with the community of Timika and observations of the AIDS programs and its monitoring, and of brothels, and structured and unstructured interviews with the company's personnel and its affiliates helped the understanding of the diffusion process. With the coalition with the Government's commission on AIDS, KPA, PT. Freeport Indonesia has implemented programs for education, training, prevention, diagnosis and treatment which are supported by the company's medical services provider, International SOS. These programs enable the company to disseminate information to the community through establishing a knowledge base, persuading the community to making a decision of adopting the knowledge, start implementing in day to day lives and finally confirming their decision by maintaining their adoption of the knowledge. The research came to the conclusion that the information is vastly spread around Timika. The community from highland to lowland, remote to non-remote areas is aware of the information and has positively responded to the knowledge by using the tools disseminated by the company and its affiliates, as a result the number of HIV tests has started to increase, less number of a HIV positive population have been found, however, the prevalence is still high.
