BUSINESS PLAN FOR NEST HOUSE

Abstract

Nest house is a service business in the field of housing. It is owned by Mariana Farida. It provides a better place to live and supports university students to get a comfort of living. Nest house’s vision is to become the leading boarding house in the area where Nest is located. Nest is currently located at Jababeka Education Park Block 1. Nest chooses to be here to capture the target market of President University students. Regarding the business type and size of house, Nest House requires a big amount of capital. It is estimated to be around IDR.750,000,000. The organization only consists of the owner and the housekeeper. Viewing from the financial aspects, Nest could generate revenue of IDR.342,000,000 and net income of IDR.133,365,394 annually (profit margin 38.9%) and will increase properly. Seeing the opportunities and trend, the owner believes that this business will run well and keep improve.