President University Repository

ANALYZING INFLUENCES OF PRODUCT QUALITPRICE AND PACKAGING TOWARD THE PURCHASING DECISION OF IPHONE 4S AT IBOX EMPORIUM MALL PLUIT JAKARTA

Show simple item record

dc.contributor.author Pratama, Andi
dc.date.accessioned 2020-04-28T07:09:10Z
dc.date.available 2020-04-28T07:09:10Z
dc.date.issued 2013
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/2698
dc.description.abstract This research was conducted to find out what factors that encourage customers in making purchasing decision of iPhone 4S at iBox Emporium Mall Pluit Jakarta. In this research, researcher used three independent variables, product quality, price and packaging. According to this research result, there are influence from product quality, price and packaging variables toward to purchasing decision of iPhone 4S at iBox Emporium Mall Pluit. The multiple regression equation can be concluded as: Y = 0.472X1 + 0.561X2 - 0.412X3 If each variable attribute increases 100%, product quality variable will distribute 0.472 points, price variable will distribute 0.561 points and packaging variable will distribute -0.412 points. The F value for this research is 8.586 with significance value 0.000. The level of significance for this research is 95% or 0.05. Because the value is 0.000 and it is less than 0.05, it means reject H0 and accept Ha or in the other words there are influence from product quality, price and packaging toward purchasing decision of iPhone 4S.The T test shows that product quality (X1) is 0.041, price (X2) is 0.002 and packaging (X3) is 0.065. Packaging value is 0.065 and it is more than 0.05 it means packaging variable is not significance toward purchasing decision in giving contribution. The R value is 0.680 it means there is a strong relation between independent variables with dependent variable. The adjusted R square is 0.408 it means 40.8% customer purchasing decision can be explained by these variables and 59.2% is described by another factor that not discussed in this research. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Management;014200900011
dc.subject Product quality en_US
dc.subject Packaging en_US
dc.subject Purchasing decision en_US
dc.subject iPhone 4S en_US
dc.title ANALYZING INFLUENCES OF PRODUCT QUALITPRICE AND PACKAGING TOWARD THE PURCHASING DECISION OF IPHONE 4S AT IBOX EMPORIUM MALL PLUIT JAKARTA en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Repository


Advanced Search

Browse

My Account