Abstract:
Former President Barack Obama’s last trip to Vietnam has been the most
historical presidential visit since the Vietnam War which has brought the
relationship of the U.S and Vietnam to another level. Media and presses have made
an essential role in building image and understanding about this significant
occasion in audiences’ perception. However, there were different interpretations
resulting from the media between the two countries. This is a framing analysis
study based on an examination of representative articles of Obama’s visit to
Vietnam, focusing on the two most viewed online newspaper in Vietnam and The
United States – TIME (The 93 year-old U.S news online magazine, now under Nancy
Gibbs managing) and in Vietnam – VnExpress ( Vietnamese online newspaper, run
by FPT Corporation ). There is a research question of the present study: How
Obama’s visit to Vietnam event was framed in two online magazines – TIME
International from the US and VnExpress from Vietnam? This study considers the
detailed content and framing analysis of all articles relevant to the event starting
from 18th May 2016 to 1st June 2016 in the two online newspapers. As a result, the
research found out that journalists in the U.S and in Vietnam have their own
perceptions and ideologies in framing an international political event, which lead to
different interpretations of audiences between the the countries.
