THE INFLUENCE OF CONSUMERS TRUST LEVEL AND PERCEIVED RISK TOWARDS THE ONLINE PURCHASE DECISION OF JERSEY ON THE WEBSITE WWW.ORIONJERSEY.COM

Abstract

This research purpose to know the influence of consumer trust level and perceived risk towards online purchase decision on the website www.orionjersey.com. The sample method that used in this research is nonprobability sampling method as much as 200 people from the population group of consumers that already purchase the jersey on www.orionjersey.com. Data collection technique use questionnaire, meanwhile analysis use multiple regression analysis. Where, before the researcher do the regression analysis, the researcher do the validity and reliability testing on questionnaire and classic testing assumption. The analysis results shown that there is a positive and significant influence of consumer trust level toward online purchase decision and there is a negative and significant impact of perceived risk toward online purchase decision. A positive regression coefficient value of consumer trust level shown that a greater consumer trust level then the online purchase decision of jersey also greater, although the greater perceived risk caused a smaller online purchase decision of jersey.