Abstract:
Lelaki Barbershop moved in the barbershop industry. Lelaki Barbershop
offer barbershop services that appropriate and have a certain quality for men
who maintain and take car of their apperance by giving an attractive
barbershop experience, answer customers needs and wants, and also care
about the society and the environment through suistainable business system.
Most of men usually maintain their hair model that suits their preference. To
get a result that suits their preference, men usually use a media to
communicate their style to their barber, for instance their own photograph,
pictures, or megazines. However, sometimes the result doesn’t meet their
expectations. In this industry, Lelaki Barbershop faces a lot of competitors,
both from the same geographic area and target market. Lelaki Barbershop
generates revenues by delivering services to the customers.The services are
hair cut, hair wash, creambath, beard shave, half body massage, and hair
tonic.
Lelaki Barbershop must take concern to stake holders that are related in this
business.The stake holders in this business are owners, employees, suppliers,
customers, and competitors. Lelaki Barbershop will open on R.A Fadilah
Street, Cijantung 3, East Jakarta.
In the future, Lelaki Barbershop will developtheir business by increasing the
number of new customers and employee. To achieve this goal, Lelaki
Barbershop has designed new product and services, marketing, operational,
human resources, and financial plan for next five years. Lelaki Barbershop
will add some features, such as reflexsology, sell snacks, soft drinks and
pomade. Lelaki Barbershop also has plans to develop home-made products
after the fifth year to get another revenue stream besides deliver services to
the customers.The number of employee also will be increased; especially
barbers and therapist.The capacity of the services must be improved in order
to meet the customers demand.
