Abstract:
Does management change affect the number of occupancy, number of
room rate, average room revenue, and room revenue in Kuta Central Park Hotel
from 2012 – 2013? These all are the main questions in this research that will be
explored. What is management change and what is the impact of management
change on one particular hotel‟s performance? All the questions are related each
other. From these questions, it can be seen in one particular hotel‟s performance
there are several factors that should be paid more attention at, since these factors
are used to measure the performance of the hotel itself. Later, this research will
explore more about management change, factors that related, and the impact to the
hotel itself.
This study was conducted to analyze what are the impacts of management
change into Kuta Central Park Hotel‟s performances. There are 4 points that will
be focused on, which are occupancy, room night, average room rate, and hotel‟s
room revenue. All the data was came from Kuta Central Park Hotel daily report
from 1st week of February 2012 – 2nd week of August 2013. Since this hotel
changed its management at 1st February 2012, the data will be divided into 2 parts,
which are after and before management changing process. First part was from 1st
week of February 2012 – 2nd week of August 2012 and the second part was from
1st week of February 2013 – 2nd week of August 2013. Independent sample t-test
was used to conduct this research with 95% degree of mistake.
After the research being conducted, the result shown that 3 from 4
hypothesis were significant and one of them was not. From the SPSS calculation
result, occupancy, room nights, and room revenue were significant with the
hypothesis which meant that those 3 factors are affected hotel‟s performance. On
the other hand, average room rate was not significant with the hypothesis, based
on the SPSS calculation result. It can be concluded that average room rate was not
affected hotel‟s performance in this research.
