Abstract:
PT. Cakrawala Andalas Televisi faced a crisis communication when two its program, Pesbukers Ramadan and Sahurnya Pesbukers received a warning from MUI. This study focused on how PT. Cakrawala Andalas Televisi responses to all of the crisis communication in their company. This research is qualitative research with case study approach. In collecting the data, the author uses in-depth interview as the primary data and collecting the relevant document and literature review as the secondary data. The author conducted an interviews with General Manager of Marketing Communication and Manager Corporate Communication PT. Cakrawala Andalas Televisi to answer a research question. The result of the research is ANTV used Situational Crisis Communication Theory to response all of the crisis. There were six strategic responses were implement in this crisis. As television station, ANTV has good strategy to responses all of the crisis that happen in their company.
