CULTURAL DIPLOMACY THROUGH TOURISM PROMOTION: INDONESIA CULTURAL DIPLOMACY TO THE REPUBLIC OF KOREA DURING THE FIRST TERM OF PRESIDENT JOKO WIDODO ADMINISTRATION (2014-2019)

Abstract

Cultural diplomacy is a category of Soft Power in the implementation of a country's foreign policy. One of the cultural diplomacy instruments used by Indonesia to the Republic of Korea is Indonesian Traditional Culture. The Cultural Diplomacy used in promoting Indonesian tourism in the Republic of Korea. Indonesian's Cultural diplomacy aims to win the hearts and minds of foreign tourist’s thereby increasing interaction and cooperation with the Republic of Korea. Using the theory of diplomacy is the concept of soft power, the perspective of Cultural Diplomacy, and the Cultural Iceberg Model, this research obtained data through literature studies and direct research to the Ministry of Tourism of Indonesia. The research shows that Indonesian's Cultural diplomacy have been done through annual festivals serving Indonesian cultural such as Indonesia Cultural Performances, participation of Indonesian government in annual Tourism festival and Travel Fair Show held by the Republic of Korea and increasing the number of foreign tourists from the Republic of Korea to the Republic of Indonesia. It was also found that the implementation of cultural diplomacy impacts the level of promotions of Indonesian Tourism Destinations to the Republic of Korea and attracted the interest of the Republic of Korea tourists to visit Indonesia under the first term of President Joko Widodo administration.