Abstract:
Economic globalization that present in this contemporary era increasingly making
the role of economic diplomacy as one of the important instruments in foreign
policy. The practice of economic diplomacy could be identified through 4 Phases;
Salesmanship, Networking, Image Building, and Regulatory Management.
Indonesia is no exception on this regard, during Joko Widodo’s first administration
economic diplomacy is sets as primary instrument of Indonesia foreign policy in
order to achieve national interest and economic benefits. This study explores that
Indonesian government has utilized its tourism sector along its economic diplomacy
practice, notably towards People’s Republic of China (PRC). The source of data
collection related to the research being conducted will be from the official report,
and publication from Ministry of Tourism of Indonesia.
The recent years show that Indonesia has experienced a significant growth on
tourist arrivals from PRC, and this study believed that this achievement resulted
from the bold action of tourism promotion conducted by Indonesia government.
Indonesia’s tourism promotion program to People’s Republic of China (PRC)
mainly consist of exhibitions, sales mission and festivals. Within 2016 – 2018, it is
found that there were 45 activities of tourism promotion conducted by Indonesia to
People’s Republic of China. Analysis by the author shows that among 45 tourism
promotion activity conducted by Indonesian government to PRC 2016 – 2018 has
reflected the phase 2 and phase 3 of economic diplomacy. Out of 45 of tourism
promotion program, there are 35 programs reflected the conduct of phase 2 and 45
programs reflected the conduct of phase 3 economic diplomacy.
