CULTURAL DIPLOMACY THROUGH TOURISM PROMOTION: INDONESIA’S CULTURAL DIPLOMACY TO FRANCE (2015-2018)

Abstract

The tourism sector in recent years has become one of the potential sectors to support a country's economy. In the administration of President Joko Widodo, the tourism sector was also one of the focuses of government work under the Ministry of Tourism, as planned in various state documents such as the RPJMN 2015-2019 and the RENSTRA 2015-2019. Thesis entitled, "Cultural Diplomacy Through Tourism Promotion: Indonesia's Cultural Diplomacy to France (2015 - 2018)", has focusing to address the research question, how Indonesia conducts Cultural Diplomacy to France through Tourism Promotion. This thesis aims to prove that Tourism Promotion can be used as a form of Cultural Diplomacy practice. The theoretical basis used in this thesis is the Soft Power Theory and Cultural Diplomacy. This thesis used Qualitative research methods, where researchers will analyze the Ministry of Tourism Accountability Report of the Ministry of Tourism and the Report on the Implementation of Indonesian Tourism Promotion Activities under the administration of President Joko Widodo. Therefore, based on the analysis of the data carried out, it was concluded that the six Tourism Promotion Activities that were successfully carried out by the Indonesian Ministry of Tourism in France involved 19 elements and activities of Indonesian culture that is utilized as a form of cultural diplomacy.