Abstract:
After the period of colonialism between Indonesia and The Netherlands
ended, Indonesia and The Netherlands agreed to bring their relations in a
better direction. One of the steps taken in Indonesia and The Netherlands
use and develop Cultural Diplomacy through the perspective of Tourism
Promotion. Cultural potential and local wisdom in the development
of tourism become part of the product of human creativity that has cultural
value. The purpose of this study was to analyze Indonesian cultural tourism
activities in The Netherlands in the form of festivals, exhibitions, and sales
missions. The research method used was qualitative analysis through
secondary data observations with the Indonesian Ministry of Tourism.
While the theory used is the theory of Soft Power, Cultural Diplomacy, and
Track-Two Diplomacy. These three theories are used to analyze the
potential for tourism activities in culture-based tourism in The Netherlands.
Local culture in Indonesia, in general, has unique potential and centers of
art products that can be developed to enhance tourism with local Indonesian
cultural elements. This cultural element is an important reason for the
passage of cultural diplomacy. The use of cultural diplomacy through
tourism promotion conducted by the Indonesian government can be used as
a medium to continue to develop other Indonesian cultures in The
Netherlands.
