THE ROLE OF KOREAN CULTURE CENTER INDONESIA IN ORDER TO PROMOTE CULTURE IN INDONESIA (2017-2018)

Abstract

Bilateral relations between countries become one of the main steps for cooperation in the field of culture as state actor. Cultural Diplomacy becomes the basis for cooperation between countries on culture and also creates institutions in the country. The Republic of Korea in this case created the Indonesian Korean Cultural Center to promote and introduce culture in Indonesia 2017-2018. This study aims to analyze The Role of Indonesian Korean Cultural Center in Order to Promote Culture in Indonesia 2017-2018. It practices qualitative analysis with the theoretical concept of Cultural Diplomacy and Public Diplomacy. The study found that the Korean Cultural Center's role in promoting Korean culture in Indonesia uses two roles: creating events and social media to promote culture in Indonesia. With the increase of events from 2017-2018 carried out by KCCI as a state actor and showing people's interest in Korean culture also increased. In spreading Korean culture in Indonesia, non-state actors also have an impact making the development of fans in Indonesia continue to grow. This is evidenced by the increase in the average number of fans from the 2017-2018 data. The results of this study indicate that the contribution of the government's role is very important in spreading culture in the international world and the destination country.