THE STRATEGY OF INDONESIAN GOVERNMENT IN PROMOTING INDONESIAN CULTURE IN TURKEY TO INCREASE THE NUMBER OF TURKISH TOURISTS TO INDONESIA (2010-2018)

Abstract

Indonesia and Turkey agreed on the cooperation of tourism sector that has been signed on 6 october 1993, in the Memorandum of Understanding (henceforth referred as MoU). The cooperation of tourism extended to Joko Widodo’s administration as 7th president of Indonesia. During President Susilo Bambang Yudhoyono and Joko Widodo as president of Indonesia, the Indonesian government is intensively conducting its cultural diplomacy to Turkey in order to achieve the interests of increasing Indonesia's international tourism sector. In this thesis, the author used three concept theories which are Cultural Diplomacy, Multi-track diplomacy, this concept is used to determine the form of soft power conducted by the Indonesian government in the era of President Susilo Bambang Yudhoyono and Joko Widodo such as held promotions, exhibitions and participating in festival of Turkey to prove the quality of tourism Indonesia to Turkey. The concept of cooperation used to determine the policy made by the two countries to adjust the agreement that was agreed in the MoU on the tourism cooperation. This thesis used qualitative methods since the materials and data for this thesis were obtained from official publications of the government, official statements from government, the study also uses Journals, Books and News related Based on research written by the author in this thesis. The main focus of this research is to find out the strategies of the government of Indonesia during the administration of President Susilo Bambang Yudhoyono and Joko Widodo in improving the tourism sector through cooperation with Turkey by increasing the number of Turkish tourists to visit Indonesia from 2010 to 2018.