Abstract:
Indonesia and Turkey agreed on the cooperation of tourism sector that has been signed
on 6 october 1993, in the Memorandum of Understanding (henceforth referred as MoU).
The cooperation of tourism extended to Joko Widodo’s administration as 7th president
of Indonesia. During President Susilo Bambang Yudhoyono and Joko Widodo as
president of Indonesia, the Indonesian government is intensively conducting its cultural
diplomacy to Turkey in order to achieve the interests of increasing Indonesia's
international tourism sector. In this thesis, the author used three concept theories which
are Cultural Diplomacy, Multi-track diplomacy, this concept is used to determine the
form of soft power conducted by the Indonesian government in the era of President
Susilo Bambang Yudhoyono and Joko Widodo such as held promotions, exhibitions
and participating in festival of Turkey to prove the quality of tourism Indonesia to
Turkey. The concept of cooperation used to determine the policy made by the two
countries to adjust the agreement that was agreed in the MoU on the tourism
cooperation. This thesis used qualitative methods since the materials and data for this
thesis were obtained from official publications of the government, official statements
from government, the study also uses Journals, Books and News related Based on
research written by the author in this thesis. The main focus of this research is to find
out the strategies of the government of Indonesia during the administration of President
Susilo Bambang Yudhoyono and Joko Widodo in improving the tourism sector through
cooperation with Turkey by increasing the number of Turkish tourists to visit Indonesia
from 2010 to 2018.
