THE INFLUENCE OF FOOD QUALITY, ATMOSPHERE, SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AND ITS IMPACT ON RETURN INTENTION (A CASE OF MCDONALDS CIKARANG)

Pribadi, Shandi Eka

dc.contributor.author	Pribadi, Shandi Eka
dc.date.accessioned	2019-05-07T04:36:10Z
dc.date.available	2019-05-07T04:36:10Z
dc.date.issued	2018
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/558
dc.description.abstract	Purpose: The purpose of this paper is to measure the impact of food quality, atmosphere, service quality and price to customer satisfaction and impact of customer satisfaction to return intention. Design/methodology/approach: – This research is a quantitative research with 143 respondents consisting of McDonalds customers. The research instrument used an online questionnaire consisting of 21 items. Analysis technique used is by using SPSS 16 and AMOS 22. Findings: The researchers found that there are some variables studied are not significant like Service Quality and Atmosphere. There are also some significant variables like Price, Food Quality and Customer Satisfaction. This shows that there are several factors that show McDonalds customers do not do return intention. Originality/value: Authors believe that this is the first study, which fast-food restaurant in Cikarang Bekasi Indonesia	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Business Administration;015201405035
dc.subject	Food Quality	en_US
dc.subject	Atmosphere	en_US
dc.subject	Service Quality	en_US
dc.subject	Price	en_US
dc.subject	Customer Satisfaction	en_US
dc.subject	Return Intention	en_US
dc.title	THE INFLUENCE OF FOOD QUALITY, ATMOSPHERE, SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AND ITS IMPACT ON RETURN INTENTION (A CASE OF MCDONALDS CIKARANG)	en_US
dc.type	Thesis	en_US