Abstract:
Purpose: The purpose of this paper is to measure the impact of food quality, atmosphere, service quality and price to customer satisfaction and impact of customer satisfaction to return intention.
Design/methodology/approach: – This research is a quantitative research with 143 respondents consisting of McDonalds customers. The research instrument used an online questionnaire consisting of 21 items. Analysis technique used is by using SPSS 16 and AMOS 22.
Findings: The researchers found that there are some variables studied are not significant like Service Quality and Atmosphere. There are also some significant variables like Price, Food Quality and Customer Satisfaction. This shows that there are several factors that show McDonalds customers do not do return intention.
Originality/value: Authors believe that this is the first study, which fast-food restaurant in Cikarang Bekasi Indonesia
