Abstract:
The culinary business is one of the businesses that continues to grow and
innovate every year, because it is a necessity for everyone in any condition.
Many entrepreneurs have turned into foodpreneur because of the increasing
opportunities and needs. The culinary business also continues to follow the
existing trends. Like now, after the COVID-19, the trend of healthy food and
frozen food continues to increase. The state of COVID-19 is changing people's
habits today to like frozen food. This is an opportunity for Jurus Kitchen to
update the concept from daily catering which is delivered to the concept of
catering prep meal. With two needs that are very popular and needed by the
community are the strength and belief of the owner of Jurus Kitchen to be a
product that is strong and needed by today's society. By using the concept of
Indonesian Healthy Food prep meal to be different values. Jurus Kitchen with
other healthy catering. With the concept of Indonesia Healthy Food, the owner
aims to introduce the diversity of Indonesian culinary delights that can be
consumed healthy and practically. Jurus Kitchen not only sells products but
also educates customers. Because Jurus Kitchen already has a market from
Healthy Kitchen Food before, until now we are still trying to maintain
relationships between customers by continuing to provide education and
information related to health. With the education provided, it is one of the
marketing strategies that the owner uses to create early adapters and then the
late majority customer. The different value with the concept of Indonesia
Healthy Food Prep Meal, which is owned by Jurus Kitchen will make this
business a strong brand and have an identity. This business plan will contain a
clear explanation of marketing strategies and operational plans, as well as the
financial plan. And from the results made according to economic analysis was
conducted such as payback period and Net Present Value (NPV), and the result
of this analysis are: payback period of Jurus Kitchen is more-less around 4
months, which can be concluded this the business is profitable to be invested.
