Abstract:
Online sexual harassment not only take place in urban or domestic place, but now
digitally. Indonesia has an increase of 300% for sexual cyber crime cases since
2018. The problem that can be identified is the lack of boundaries that can be
tolerated in the online society about the sexual commentary. This research is about
designing a social media campaign on Instagram to help people establish the
boundaries of online sexual harassment using Instagram features. This study use
qualitative research with an in depth-interview, virtual observation on current
trending social media profile and literature review. Later, the data collected will
be used as material for creating a design solution. Based on the research, the
success of this social media campaign is determined by the campaign concept ideas,
communication strategy, way of delivering content on visual and copywriting, that
changes the audience perception about sexual commentary. The communication
strategy and way of delivering content on its visual and copywriting are became
the most important part to change the audience perception in this research.
