Abstract:
Batik is a cloth that uses a manual wax-resist dyeing technique, found in Indonesia with its delicate traditional batik pattern. The movements to loves batik also growth and success to create (1) as an identity of Indonesia, (2) as a culture that live in the society and increase the proud also love to our country, (3) as a tool that unites the nation of Indonesia. Those are the three things that become focus of ONESIA. ONESIA come up with the idea to create the local products that have a classic, modern, stylish design combine with a special touch of Indonesia culture. Use batik as a main material. The product will named by Indonesia Culture such as Wayang or Keris. There will be a culture story that represents the design and the batik that we used for each product.
Young adult that have a middle upper level economic which is fashion blogger, young entrepreneur, and university students are the target market of ONESIA. To reach the target market, ONESIA sell the product by ONLINE, and use social media advertising also join the Fashion Expo as one of the ways to promote and introduce ONESIA to the public. ONESIA is one of Indonesia fashion brand that not only sell the clothing stuff, but also the other apparel stuff such as accessories, hat, shoes, bag, etc. For the capital, capital of ONESIA is Rp 200,000,000 that come from the owner and also angle investor. The capital used for the operation of ONESIA which are Marketing expense, Production expenses, Operational expenses and the other expenses.
