Abstract:
Nowadays food industry is become a number one business compared to other
business. One for the example is a cake shop business. It happens because culinary
has become trend among people in the society. Another factor is the trend of
hangout for teens and young adults makes it a very good idea to create a new
concept in a cake shop business. Regarding that, the purpose of this business plan
is to make a good business design for a cake shop with a new concept which has a
dine-in facility.
In order to know the preference of the market, a survey was conducted by delivering
questionnaire to 270 respondents from Jababeka, Lippo Cikarang and Kota
Deltamas. The survey itself shows that all of the respondents gives a good response
for a cupcake shop with a dine-in facility. Thus, this business will run with the main
product is cupcake. Various taste of cupcake will serve to the market. Even so the
whole cake and beverage are served to become a complement. The main target
markets of the business are teenagers and youth. This business projected will cost
IDR 310,000,000.
