Abstract:
Purpose
The purpose of this research is to discuss the influence of perceived price,
perceived quality, trust, perceived risk and perceived value on the purchase
in tention of ho s tel for young Chinese travelers
Method
This research uses quantitative research
. Respondents are 305 Chinese citizens
and use questionnaires to collect data , a total of 37 questions in the questionnaire
and 7 point likert scale. This researc h uses purposive sampling , a nd use Kasier
Mayer Olkin (KMO) and Bartlett's Test for data validation tests and Cronbach's
alpha for reliability testing, and finally use Structural Equation Mode to test
hypotheses
Findings
This research finds that perceived
value is influenced by trust and purchase
intention is influenced by perceived price and perceived value. Moreover,
perceived price and perceived quality have no significant effect on perceived
value, trust and perceived risk have no significant effect on purchase intention
Originality/value
This research focuses on testing the factors that influence the customer’s intention
to purchase the hostel. In order to better understand the young Chinese traveler’s
intention to stay at hostel T he respondents in t his research are Chinese citizens
who staying in the hostel at least two times because they know more about the
hostel.
