THE EFFECTS OF ENTREPRENEURIAL ORIENTATION AND TEAM REFLEXIVITY ON BUSINESS MODEL INNOVATION TO ACHIEVE SUPERIOR ORGANIZATIONAL PERFORMANCE ( Study of Entrepreneurship on Hospital Organizations in Indonesia )

Abstract

Organizations are increasingly depending on teams to innovate and respond to the rapidly changing marketplace. The team reflexivity and entrepreneurial orientation as strategic orientation of the organization will play the main role by engaging the team to be risk-taking and more proactive in order to meet customers’ needs as well as creating competitive advantage. The aim of the paper is to explore the effect of these two factors towards business model innovation, in the context of the healthcare industry, especially in the hospital industry in Indonesia, which are currently in a state of disruptive change due to policy reforms. On one hand, inter-profession teams in hospitals generally tend to be reflexive that is appropriate to the high-risk nature of their duty, but on the other hand requires a flexible attitude which constitute of the entrepreneurial orientation dimensions. This conceptual paper is expected to enrich the understanding regarding the importance of team reflexivity and entrepreneurial orientation as essential building blocks of the organizational innovation process, which will implicate hospital organizations to achieve competitive advantage through business model innovation.