Abstract:
Organizations are increasingly depending on teams to innovate and respond to
the rapidly changing marketplace. The team reflexivity and entrepreneurial
orientation as strategic orientation of the organization will play the main role by
engaging the team to be risk-taking and more proactive in order to meet
customers’ needs as well as creating competitive advantage. The aim of the paper
is to explore the effect of these two factors towards business model innovation,
in the context of the healthcare industry, especially in the hospital industry in
Indonesia, which are currently in a state of disruptive change due to policy
reforms. On one hand, inter-profession teams in hospitals generally tend to be
reflexive that is appropriate to the high-risk nature of their duty, but on the other
hand requires a flexible attitude which constitute of the entrepreneurial
orientation dimensions. This conceptual paper is expected to enrich the
understanding regarding the importance of team reflexivity and entrepreneurial
orientation as essential building blocks of the organizational innovation process,
which will implicate hospital organizations to achieve competitive advantage
through business model innovation.
