Abstract:
Purpose — The purpose of` this research is to investigate the factors that affect the customers’ experiential value in Shiqian Hot Spring Holiday Hotel .
Design/Methodology — This research implements a quantitative research with questionnaire that distuributed to 272 respondents who have stayed in ShiQian Hot Spring Holiday Hotel. Use SPSS to analysis and study the data to verify the hypothesis, the reliability, validity,correlation and regression. ANOVA test was performed to find out the influence between Service encounter, Visitor involvement, Hotel image, Visitor relationship tendency, Travel attitude and Customers’ Experiential Value in ShiQian Hot Spring Holiday Hotel.
Findings — This research shows that Service encounter, Visitor involvement, Hotel image, Visitor relationship tendency have a significant positive effect on the customer experiential value and Travel attitude has no significant impacts on customer experiential value in ShiQian Hot Spring Holiday Hotel.
Originality — This is the first research about the factors affecting customer experiential value in Shiqian Hot Spring Holiday Hotel.
