Abstract:
Japan is known as one of the countries that has successfully implement the cultural diplomacy abroad. Japan is one of the famous country with their strong popular culture spread out of the world. Art is one of the example that Japan have that makes that country known worldwide and also as their strategies to promote their culture. In order to promote their culture, Japan established the Japan Foundation in 1972 and the headquartered in Tokyo. The purpose of the establishment of the Japan Foundation is as an international exchange in the field of culture, especially in Japan's colonial countries as the post-war recovery of Japanese image. The Japan Foundation is the institution dedicated to carrying out comprehensive international cultural exchange program throughout the world. There are three fields of Japan Foundation's activities which are arts and cultural exchange, Japanese-language education, Japanese studies/intellectual exchange. There is also some activities that the Japan Foundation held in promoting Japanese Culture in Indonesia which the "Discovery Japan". "Discovery Japan" is the JF annually project that conducted once in a year. Art and cultural program itself is the introduction of Ikebana, Tea ceremony (chanoyu), Kimono and Origami.
