Abstract:
This research lift on a phenomenon that occurs during the biggest
sport event in Asia, that is an Asian Games 2018. Before a core event
is held, usually an organizaton or a group makes an opening event to
remind the audience and the public that an event will be held. The
purpose of this study was to determine the extent of the influence of
the Opening Ceremony from Asian Games 2018 which would change
the behaviour of the community, especially the millennial generation.
The behavior in question is an enthusiastic feeling that is applied in a
form of support. The quantitative method was chosen as a reference
to prove a proposition or statement which forms the hypothesis on
the phenomenon of the Opening of Asian Games 2018, where the
results of the study came from 100 respondents who answered a
number of items from the questionnaire. The data obtained is then
processed using the help of the SPSS 24.0 program application, from
the results of a simple linear regression analysis test shows that there
is a significance effect of variable X on variable Y.
