PENGARUH UPACARA PEMBUKAAN ASIAN GAMES 2018 TERHADAP ANTUSIASME GENERASI MILENIAL DI PERUMAHAN X DALAM MENDUKUNG KONTINGEN INDONESIA

Abstract

This research lift on a phenomenon that occurs during the biggest sport event in Asia, that is an Asian Games 2018. Before a core event is held, usually an organizaton or a group makes an opening event to remind the audience and the public that an event will be held. The purpose of this study was to determine the extent of the influence of the Opening Ceremony from Asian Games 2018 which would change the behaviour of the community, especially the millennial generation. The behavior in question is an enthusiastic feeling that is applied in a form of support. The quantitative method was chosen as a reference to prove a proposition or statement which forms the hypothesis on the phenomenon of the Opening of Asian Games 2018, where the results of the study came from 100 respondents who answered a number of items from the questionnaire. The data obtained is then processed using the help of the SPSS 24.0 program application, from the results of a simple linear regression analysis test shows that there is a significance effect of variable X on variable Y.