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2015: Recent submissions

Now showing items 21-40 of 173

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS PT. CARREFOUR, CIKARANG)

Anggraini, Dyah Ayu (President University, 2015)

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas pelayanan, persepsi harga dan citra merek terhadap keputusan pembelian dengan pendekatan kuantitatif. Subjek penelitian ini adalah masyarakat yang ...
ANALISIS PENGARUH KEMUDAHAN PENGGUNAAN, KENYAMANAN, KEAMANAN, DAN KETERSEDIAAN FITUR TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN M-BANKING BCA, MANDIRI, BNI DAN BRI (STUDI KASUS MAHASISWA REGULER MALAM PRESIDENT UNIVERSITY 2014)

Umam, Ahmad Khotibul (President University, 2015)

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli sebagai upaya untuk meningkatkan penjualan. Permasalahan penelitian ini adalah nasabah memerlukan layanan transaksi perbankan yang dapat ...
ANALISIS PENGARUH PRODUK, PROSES, HARGA DAN TEMPAT TERHADAP KEPUTUSAN ORANG TUA DALAM MEMILIH SMP IT AL-FAWWAZ, CIKARANG

Iswanto, Ade Heri (President University, 2015)

Penelitian ini menganalisis faktor-faktor yang mempengaruhi orang tua dalam memilih SMP IT AL-Fawwaz. Permasalahan penelitian ini adalah orang tua memerlukan pelayanan yang dapat menunjang kegiatan pembelajaran dan ...
THE DOMINANT FACTOR OF BATIK PURCHASE TOWARD YOUNG ADULTS IN JAKARTA

Yuliaty, Annysa (President University, 2015)

Purchase decision is a function about how close the product meets the customer need. If the performance of the product lower than the customer expectation, the customer will be disappointed. But, if the product is good, ...
THE IMPACT OF BRAND EQUITY DIMENSIONS TOWARD PURCHASING DECISION FOR NIKE SPORT SHOES (A CASE STUDY OF STUDENTS IN PAX ECCLESIA JUNIOR HIGH SCHOOL AND PAX PATRIAE SENIOR HIGH SCHOOL IN BEKASI)

Sutjipto, Halim (President University, 2015)

This research analysis “the impact of brand equity dimensions toward purchasing decision for nike sport shoes (a case study of students in pax ecclesia junior high school and pax patriae senior high school)”. A survey was ...
THE IMPACT OF PERSONAL SELLING, DISPLAY, AND SALES PROMOTION TOWARDS CONSUMER BUYING DECISION (A CASE STUDY OF DELL NOTEBOOK PRODUCT, SEMARANG)

Anintia, Angelia Firsty (President University, 2015)

This research for purposed to analyze the impact of personal selling, display, and sales promotion towards consumer buying decision Dell notebook product in Semarang. This research was a research by using the survey method. ...
THE IMPACT OF CAPITAL STRUCTURE, PROFITABILITY, AND FIRM SIZE TOWARDS CORPORATE VALUE ON SELECTED AUTOMOTIVE INDUSTRY LISTED IN IDX PERIOD 2009-2013

Syarli, Tifani Indah Permata (President University, 2015)

One of the company’s goals is to maximizing corporate value. Company which can create good performance will draw many investors. In Indonesia automotive industry become one of the most contributing that will give positive ...
THE INFLUENCE OF PERCEIVED QUALITY, BRAND AWARENESS, BRAND ASSOCIATION, BRAND LOYALTY TOWARDS PURCHASE DECISIONS OF SAMSUNG ANDROID SMARTPHONES (A CASE STUDY OF CONSUMERS IN KARAWANG, WEST JAVA)

S, Virginia SR (President University, 2015)

This study is about the influence of perceived quality, brand awareness, brand association, brand loyalty towards purchase decisions of samsung android smartphone in Karawang. The problem stated in this research is about ...
FOOD HANDLING, PERSONAL HYGIENE AND SANITATION PRACTICES AMONG CHEFS AT XYZ HOTELS

Adhiatmaka, Muhammad Rijaldi (President University, 2015)

The purpose of this research is to observe the food safety practice regarding food handling, personal hygiene, and sanitation among chefs in XYZ Hotels. The scope of this research is kitchen department in XYZ Hotels with ...
ANALYSIS THE INFLUENCE SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION OF PT. LIPPO CIKARANG TBK (A STUDY CASE OF RESIDENTIAL AREA)

Tambunan, Mawati (President University, 2015)

This research aims to investigate the influences of analysis that influence service quality towards customer satisfaction of PT. Lippo Lippo Cikarang. This research used questionnaire as a way to collect information from ...
ANALYSIS OF MARKETING STRATEGY FOR MARINE TECHNOLOGY IN PT GEMILANG ANANTA, SOUTH JAKARTA, INDONESIA

Setiawati, Rianti (President University, 2015)

The purpose of this research are to identify the internal and external factors, formulate the alternative strategy that obtained based on the result of analysis, and to find the most appropriate alternative strategy to be ...
ANALYSIS THE INFLUENCE OF CAPITAL ADEQUACY RATIO, LOAN TO DEPOSIT RATIO, OPERATIONAL COST TO OPERATING INCOME, AND NON PERFORMING LOAN TOWARD RETURN ON ASSETS (CASE STUDY OF FOUR STATES OWNED BANKS THAT LISTED ON INDONESIA STOCK EXCHANGE PERIOD 2004 - 2013)

Ariana, Laora Dwi (President University, 2015)

This research is about to analyze the influence of Capital Adequacy Ratio, Loan to Deposit Ratio, Operational Cost to Operating Income, and Non-Performing Loan toward Return On Asset of 4 State Owned Bank which are Bank ...
EFFICIENCY AND DETERMINANTS OF CONVENTIONAL AND ISLAMIC BANKS’ PROFITABILITY IN INDONESIA

Winnarwati (President University, 2015)

The intended aim of study is to determine the effect of bank specific factors on profitability of Conventional and Islamic Banks in Indonesia during the period of 2010 to 2014. Return on assets (ROA) used as dependent ...
THE INFLUENCE OF WORK ENVIRONMENT, SALARY, AND LEADERSHIP TOWARDS EMPLOYEES’ MOTIVATION (A CASE STUDY OF PT BRI LABUAN BRANCH)

Sunefil, Hendrik (President University, 2015)

This research “The Influence of Work Environment, Salary, and Leadership towards Employees‟ Motivation (A Case Study of PT BRI Labuan Branch)”. A survey was conducted on 100 respondents who are officer BRI branch Labuan. ...
ANALYSIS ON THE EFFECT OF PER, DER, CR, ROE AND DPR TOWARD SYSTEMATIC RISK (AN EMPIRICAL STUDY ON THE PROPERTY AND REAL ESTATE COMPANIES LISTED IN INDONESIA STOCK EXCHANGE (IDX) FOR THE PERIOD OF 2009 – 2012)

Ongan, Haniel Imanuel (President University, 2015)

This study examined and analyzed the factors that affecting the systematic risk of the Property and Real Estate companies listed in Indonesia Stock Exchange. The aimed of this study is analyzing the effects of PER, DER, ...
ANALYZING TRAVEL MOTIVATION FACTORS INFLUENCING ATTITUDE TOWARDS REVISIT INTENTION TO BALI A CASE OF JAKARTA YOUTHS IN 2014

Febrianita, Christine (President University, 2015)

Travel and tourism are bounded each other and cannot be separated from each other. By travelling to some places is believed to lessen the intensity of stress. For Indonesian people, Bali has been an iconic and most sought ...
THE INFLUENCE OF LEAD TIME AND SERVICE QUALITY TOWARD CUSTOMERS SATISFACTION [A CASE STUDY OF SHIPPING COMPANY JNE IN CIKARANG]

Al Fikri, Muhammad Abdurrahman (President University, 2015)

This research analysis is the influence of lead time and service quality dimension (reliability, responsiveness, and assurance) toward customer satisfaction (a case study in shipping company JNE in Cikarang). On this ...
THE FUNCTION OF BARTENDER AND SERVICE QUALITY IN IMPROVING CUSTOMER SATISFACTION IN OCHA & BELLA BAR

Rinaldy, Edwin (President University, 2015)

The purpose of this study is to determine the role of bartender and restaurant service quality. The aims are to: assess customers’ expectations and perceptions, establish the significance of difference between perceived ...
THE INFLUENCE OF MARKETING MIX (7PS) TOWARD CUSTOMER SATISFACTION (A CASE OF VIETTEL COMPANY IN HA NOI CITY)

Viet, Lam Quoc (President University, 2015)

This research analyzes the influence of marketing mix 7Ps which are product, price, place, promotion, people, process and physical evidence toward the customer satisfaction of telecommunication company: A case study Viettel ...
ANALYZING THE INFLUENCE OF PROMOTIONAL TOOLS AND GLOBAL PARTNERSHIP TOWARD CONSUMERS PURCHASING DECISION IN CIKARANG BARAT AREA (CASE STUDY OF OREO TRANSFORMERS PROJECT)

Oktavia, Sofi (President University, 2015)

This research purposes to analyze the influence of promotional tools, global partnership and consumers’ excitement toward consumers purchasing decision. Promotional tools as the one of marketing communication to penetrate ...

Now showing items 21-40 of 173

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