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2015: Recent submissions

Now showing items 41-60 of 173

ANALISIS FAKTOR TINGKAT KEPUASAN PELANGGAN, KEBUTUHAN MENCARI VARIASI, ATRIBUT PRODUK, DAN PROMOSI TERHADAP PERILAKU PERPINDAHAN MEREK (STUDI KASUS PADA EX PENGGUNA BLACKBERRY DI CIKARANG)

Manurung, Zupri (President University, 2015)

Tujuan objektif dari penelitian ini adalah untuk mengetahui pengaruh tingkat kepuasan pelanggan, kebutuhan mencari variasi, atribut produk dan promosi terhadap keputusan perpindahan merek dengan pendekatan kuantitatif. ...
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND SALES PROMOTION TOWARDS CUSTOMERS BRAND LOYALTY (STUDY CASE: ICE CREAM MAGNUM)

Saputri, Mega Dewanti (President University, 2015)

The purpose of this research to understand the influence of brand image, product quality and promotion toward customer brand loyalty. The researcher use Magnum ice cream of the research object, especially teenagers and ...
THE INFLUENCES OF QUALITY WORK LIFE TOWARDS EMPLOYEE PERFORMANCE IN PT XYZ HEAD OFFICE JAKARTA

Wulandari, Rizky (President University, 2015)

This research is about the influences of quality of work life towards employee performance in PT XYZ head office Jakarta. The objectives of this research is to analyze about quality of work life (development human capacities, ...
ANALYSIS OF TRANSPORTATION, DISTRIBUTION CENTER AREA AND INVENTORY THAT INFLUENCE DELIVERY EFFICIENCY OF LOGISTIC MANAGEMENT (A CASE STUDY OF PT. NESTLE INDONESIA DISTRIBUTION CENTER, CIKARANG)

Faturrahman, Faisal (President University, 2015)

This study explored the analysis of transportation, distribution center area and inventory that influence delivery efficiency of logistic management. PT. Nestle Indonesia has several issues such as dispersed customer, ...
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)

Karina, Nurul (President University, 2015)

Brand Equity is very important for a product or service to survive in the market. There are four aspects of brand equity which in this research used to influence the purchase intention, such as: brand awareness, perceived ...
ANALYSIS THE INFLUENCE OF WORKING CAPITAL TO ASSETS (WTCA), DEBT TO EQUITY RATIO (DER), TOTAL ASSETS TURNOVER (TAT), AND NET PROFIT MARGIN (NPM) TOWARD RETURN TO EQUITY (ROE) (CASE STUDY OF TOP 10 MANUFACTURING COMPANIES BASED ON FORBES MAGAZINE INDONESIA IN 2015 THAT LISTED IN INDONESIA STOCK EXCHANGE PERIOD 2008 - 2013)

Sari, Hafsa Hermala (President University, 2015)

This research is about to analyze the influence of working capital to total assets, debt to equity ratio, total assets turnover, and net profit margin toward return on equity. The problem stated in this research is about ...
THE INFLUENCE OF MARKETING MIX TOWARDS CONSUMER’S PURCHASING DECISION OF FDR TIRE IN JAKARTA (CASE STUDY OF INDOPRIX 2014)

Wijaya, Andreas Kristianto (President University, 2014)

Marketing Mix is very important tools for marketer to sell their product in the market. There are 4 key factors of marketing mix which will affect purchasing decision of the consumers, which are: product, price, place, and ...
ANALYZING THE INFLUENCE OF PROMOTION MIX TOWARDS CONSUMER PURCHASE INTENTION OF RON’S LABORATORY GRAND INDONESIA

Daniel, Lambertus (President University, 2015)

Ron’s Laboratory is one of the pioneers of liquid nitrogen ice cream in Indonesia. In term of keep the existence and being number one liquid nitrogen ice cream brand in Indonesia of course Ron’s Laboratory should has better ...
KEY RISK INDICATORS AFFECTING NON-PERFORMING LOANS IN MORTGAGE (A CASE STUDY OF PT. BANK PAN INDONESIA, TBK. IN 2009 - 2013)

Bonita, Olga Arthaloka (President University, 2015)

Mortgage lending in Indonesia met the growing market demand, as the demand increase, the potential risk may increase as well. Non-Performing Loans (NPLs) is one of indicators to determine bank performance. The high number ...
ANALYSIS THE INFLUENCE OF CAPITAL ADEQUACY RATIO, NON-PERFORMING LOAN, NET INTEREST MARGIN AND OPERATING COST TO OPERATING INCOME TOWARD RETURN ON ASSET (A CASE STUDY OF THE GO PUBLIC BANKS THAT LISTED ON INDONESIA STOCK EXCHANGE PERIOD 2009 - 2013)

Fransisca, Tan Julia Christine (President University, 2015)

This research is about to analyze the influence of capital adequacy ratio, non-performing loan, net interest margin and operating cost to operating income toward return on asset of the go public banks that listed on indonesia ...
IMPLEMENTING INCENTIVE POLICIES TO IMPROVE MEDICAL REPRESENTATIVES PERFORMANCE IN KALBE INTERNATIONAL

Vanessa, Valya (President University, 2015)

The purpose of this research is to find out the implementation of incentive policies to improve medical representatives performance in Kalbe International. Since 2008, Kalbe International was made incentive policy to ...
THE ANALYZE INFLUENCE OF ACCESSIBILITY, PRODUCT QUALITY, AND SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION (CASE STUDY OF SMART CARD USERS AT LIPPO CIKARANG)

Basuki, Laras Hening (President University, 2015)

This research is find out analyze the influence of accessibility, product quality and service quality toward customers satisfaction on smartcard in Lippo Cikarang clusters. The Independent variable of this research are ...
EVALUATION FACTORS OF SUPPLIER SELECTION FOR DIRECT-PROCUREMENT TOWARDS PURCHASING OPERATION (CASE STUDY IN L'OREAL MANUFACTURING INDONESIA)

Pramudita, Ardisa (President University, 2015)

The focus of this research is to analyze the factor evaluation of Supplier Selection towards Purchasing Operation in L‟Oreal Manufacturing Indonesia. The analytical method used is quantitative analysis. Non probability ...
ANALYSIS OF FACTORS INFLUENCE THE NON PERFORMING LOAN BASED ON 5C’S PRINCIPLE AT PT. BPR TUTUR GANDA,SUBANG

Suharnia, Novia Utami (President University, 2015)

The objective of this research to analyze factors influence Non-Performing Loans at PT. Bank Perkreditan Rakyat Tutur Ganda. The Independent variables that are character, capacity, capital, collateral and condition, the ...
THE IMPACT OF BRAND EQUITY ELEMENTS ON MICROBUSINESS' PURCHASE DECISION TO ACQUIRE LOAN FROM WAROENG BANK JAWA BARAT STUDY CASE: MICROBUSINESS DEBTORS OF WAROENG BANK JAWA BARAT BRANCH JABABEKA

Kadarsyah, Wendy Shabirin (President University, 2015)

This research aims to investigate the influences of brand equity elements on microbusiness debtors’ purchase decision and using study case of microbusiness debtors in Waroeng Bank Jawa Barat Branch Jababeka. The elements ...
THE INFLUENCE OF SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER’S SATISFACTION TOWARDS CUSTOMERS PERCEPTION (A CASE STUDY ON TELKOMSEL CUSTOMERS AMONG PRESIDENT UNIVERSITY STUDENTS)

Khong, William (President University, 2015)

This research analysis is the influence of service quality, corporate image, and customer satisfaction toward customer perception. A case study on telkomsel customers among president university students. A survey was ...
THE ANALYSIS OF RETURN ON TRAINING INVESTMENT (ROTI) ON LEADERSHIP TRAINING TOWARDS EMPLOYEE PRODUCTIVITY ON HUMAN CAPITAL DIVISION IN CENTRAL BANK XYZ, JAKARTA

Bahrein, Lira Noermawaty (President University, 2015)

This research is encouraged by training condition in Indonesia. This research focused on Indonesian, Jakarta. Bank XYZ is the one of the biggest bank in Indonesia. This research tried to determine the three levels of Return ...
THE IMPACT OF INDONESIA’S MACROECONOMIC FACTORS ON THE MOVEMENT OF MANUFACTURING SUB-SECTOR INDEX (MISCELLANEOUS INDUSTRY) PERIOD 2010 – 2014

Sibuea, Jessica Tiur Margaretha (President University, 2015)

It is expected for manufacturing companies listed in IDX to get a significant increase in income, maintain stable cash flow and increasing their share value in order to attract more investors to invest in their companies. ...
ANALYSIS INFLUENCE OF INTER FIRM POWER, RELATIONSHIP, AND PERFORMANCE TOWARD SUPPLIER SATISFACTION (CASE STUDY OF XYZ INDONESIA SUPPLIERS)

Septio, Giovani (President University, 2015)

The focus of this research is to analyze the influence of Inter-Firm Power, Relationship, and Performance toward Supplier Satisfaction of XYZ Indonesia suppliers. The analytical method used is quantitative analysis. Non ...
THE INFLUENCE OF MACROECONOMIC FACTORS AND SYSTEMATIC RISK TOWARD STOCK RETURN IN PROPERTY INDUSTRY

Lampus, Yorico Yohanes (President University, 2015)

This study is about to analyze the influence of macroeconomic factors and systematic risk toward stock return of Top 5 Indonesian property developers according to BCI Asia Award 2013 listed in IDX during 2008 – 2013. The ...

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