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2015: Recent submissions

Now showing items 61-80 of 173

ANALYSIS INFLUENCE OF SERVICE QUALITY TOWARD PURCHASING OPERATION OF PT.SCHOTT IGAR GLASS (A CASE STUDY OF PT. SCHOTT IGAR GLASS)

Sari, Kartika Pradypta (President University, 2015)

This study aims to determine the influence of service quality towards purchasing operation at PT. Schott Igar Glass. The independent variables that represent the service quality are responsiveness, reliability, and tangibles, ...
THE ANALYSIS ON THE INFLUENCE OF RELATIONSHIP MARKETING TOWARD CUSTOMER’S LOYALTY (A CASE STUDY OF RAJA CORP INDONESIA)

Binh, Tran Thanh (President University, 2015)

In mobile applications market, customers are very important. The most important things of the mobile applications providers are to have repeated customer. Unlike the products that someone just go and buy it, even can buy ...
THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCES AND CUSTOMER LOYALTY (A CASE STUDY CJ CGV HUNG VUONG PLAZA, HO CHI MINH CITY, VIETNAM)

Doan, Nguyen Vu Thuc (President University, 2015)

This research is aimed to determine the relationship between customer experiences and customer’s loyalty in CGV Cinema Hung Vuong Plaza in Ho Chi Minh City- Vietnam. Non- probability design with convenience sampling technique ...
ANALYZING OF PRODUCT MESSAGES AND CONSUMER MEDIA PREFERENCES IN INDONESIA HOME IMPROVEMENT INDUSTRY (A CASE STUDY OF 3M COMMAND TM INDONESIA)

Amelia, Riany (President University, 2015)

PT 3M Indonesia who have Command™ products see opportunity in the growth of Home Improvement industry in Indonesia. This research focuses on problems that had by Command™Indonesia; to find appropriate product messages from ...
ANALYSIS ON INFLUENCE OF BRAND EQUITY TOWARD CONSUMER BUYING DECISION FOR XL PRODUCTS AMONG PRESIDENT UNIVERSITY STUDENTS

Nainggolan, Cohen William Manggading (President University, 2015)

This study is conducted to analyze the significant influence of brand equity towards consumer purchase intention. There are four dimension of brand equity that is employed in this study and treated as the independent ...
THE CORRELATIVE FACTORS TOWARD PERFORMANCE OF MICRO SMALL AND MEDIUM ENTERPRISES IN PONTIANAK (A CASE OF ALOE VERA SNACKS AND BEVERAGE INDUSTRY)

Yuthika, Ulya (President University, 2015)

The role of Micro Small and Medium Enterprise has been proven as the contributor to the economic growth of a country. The existence of this sector is enormously important in job creation, poverty alleviation, and revenue ...
FACTORS CONTRIBUTING FOOD CHOICE BETWEEN LOCAL AND FOREIGN RESTAURANT IN JAKARTA

Lingga, Bryan (President University, 2015)

This research was done to determine the factors that influence food choice in Jakarta. Food choice is between local restaurant and foreign restaurant. The problem of this research is the number of foreign restaurant increases ...
THE IMPACT OF BRAND SWITCHING, BRAND CREDIBILITY, USER SATISFACTION AND SERVICE QUALITY TOWARD BRAND LOYALTY (A CASE STUDY OF FACEBOOK USERS AMONG STUDENTS OF PRESIDENT UNIVERSITY)

Geashinta, Azaria (President University, 2015)

The existences of Facebook now start to attacked by another social network. The numbers of Facebook users in Indonesia decreased in the last three years. In the competitive environment customer or user might be not loyal ...
THE INFLUENCE OF EMPLOYEE SATISFACTION ELEMENTS TOWARD EMPLOYEE LOYALTY IN CONSTRUCTION COMPANY (CASE STUDY OF PT X HEAD OFFICE, JAKARTA)

Oktavia, Karlina (President University, 2015)

This study aims to determine the influence of employee satisfaction elements toward employee loyalty in PT X. The independent variables that represent the elements of employee satisfaction are compensation & rewards, career ...
THE EFFECTIVENESS OF KEY PERFORMANCE INDICATORS TO MANAGE CLEARING TRANSACTIONS OPERATIONAL RISK IN BANK BUKOPIN PONTIANAK

Kariza, Cesy Iola (President University, 2015)

The objectives of the research is to find out the operational risks in clearing transaction, the key performance indicators to manage operational risk, and to find out the effectiveness of key performance indicators to ...
THE ANALYSIS OF THE INFLUENCE OF GDP, LIR AND M M2 TOWARDS NON PERFORMING LOANS RATIOS (CASE STUDY IN AGRICULTURAL BANK OF CHINA IN 2009 - 2013)

Wen, Zhang Yu (President University, 2015)

Non performing loans is the negative result of commercial bank credit risk. As one of the four big state owned commercial bank of China, the Agricultural Bank of China (ABC) has the highest non performing loans among them. ...
THE INFLUENCES OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE (A CASE STUDY OF TH GROUP IN HO CHI MINH CITY, VIETNAM)

Ny, Huynh Thi Tra (President University, 2015)

Corporate Social Responsibility or CSR and its components have become important issues in developed countries, this issue is considered relatively new to developing countries, particularly in Vietnam. Moreover, CSR research ...
THE ANALYSIS OF SALES AND MARKETING KEY PERFORMANCE INDICATORS IN MANAGING PROJECT RISK (A CASE STUDY OF “THE COLORED STAINLESS STEEL PROJECT” AT PT. BINA NIAGA MULTIUSAHA)

Anh, Nguyen Tuan (President University, 2015)

As a project leader, managing risks within the project is a crucial step that the leader has to investigate thoroughly. Moreover, key performance indicators seem one of suitable tools to help the leader mitigate the ...
THE ANALYSIS OF COMPANIES’ FINANCIAL PERFORMANCE BEFORE AND AFTER THE MERGER AND ACQUISITIONS (A CASE STUDY OF TWO COMPANIES: VINGROUP AND FPT)

Linh, Nguyen Thuy (President University, 2015)

In this study, the researcher would like to find out how the effect of M&A toward the company’s performance. As we know merger and acquisition are a phenomenon and develop not only in Vietnam but also around the world in ...
THE ANALYSIS THE INFLUENCE OF PROFITABILITY AND LIQUIDITY TOWARD CAPITAL ADEQUACY RATIO (A CASE STUDY OF INDONESIA'S COMMERCIAL BANKS FROM Q1 2011 TO Q3 2014)

Tan, Duong Hien (President University, 2015)

The research was purposely conducted in order to analyze the influence of Profitability and Liquidity toward Capital Adequacy Ratio of three Indonesia Commercial Banks from 2011 to third quarter of 2014. Specifically, ...
ANALYSIS FACTORS INFLUENCE INDONESIAN CHINESE NEWSPAPER’S MARKET SHARE (CASE STUDY PT. MEDIA FENGCAI NUSA BANGSA, JAKARTA)

Junling, Li (President University, 2015)

This research is carried out to analy sis factors influence Indonesian Chinese newspaper's market share : case study of PT. Media Fengcai Nusa Bangsa, Jakarta. The researcher uses quantitative research method to process ...
ANALYSIS OF AIESEC PRESIDENT UNIVERSITY FINANCIAL STRATEGY IN SUSTAINING THE FINANCIAL STABILITY A CASE STUDY AT AIESEC PRESIDENT UNIVERSITY

Parindra, Dony Mahesa (President University, 2015)

Through qualitative research, the focus of this research is to analyze the financial strategy of AIESEC President University to sustain the financial stability a case study at AIESEC President University. This research ...
THE IMPACT OF E-BANKING SERVICE QUALITY DIMENSION ON CUSTOMER SATISFACTION IN VIETINBANK, VIETNAM

Manh, Bui The (President University, 2015)

The electronic evolution also affected the Vietnamese banking sector, which offers both opportunities and challenges, at the same time. With the current rapid developments in information and network technology, banks are ...
THE IMPACT OF BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION TOWARDS PURCHASING DECISION OF POND’S FACIAL WASH IN METROPOLITAN MALL, BEKASI

Hapsari, Mira (President University, 2015)

Brand equity is very important for a product to survive in the market. There are 4 key factors of consumer-based brand equity which will affect purchasing decision of the consumers, which are: brand loyalty, brand awareness, ...
TH E FACTORS THAT INFLUENCE CHI NA GLASS REINFORCED PLASTIC (GRP) MOTORCYCLE SHELL EXPORTING TO INDONESIA ( THE CASE OF CHINA HENAN GROUP

Ailin, Zhang (President University, 2015)

The main objective of this study is to find the dominant factors that influence china s GRP exporting to Indonesia, to find out how they think about the China s GRP export to Indonesia. For this study, the researcher ...

Now showing items 61-80 of 173

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