FACTORS INFLUENCING GEN Z IN JABODETABEK FOR CONTINUANCE INTENTION AND ATTITUDES TOWARDS PIRACY IN THE USING OF STREAMING WEBSITES

Abstract

Purposes – The purpose of this study is to analyze the factors that influence the use of the website and the continuance intention of the streaming website. Design/Methodology/Approach – Quantitative method applied in this research. Data collection was carried out through a survey using an online questionnaire form. Using the convenience sampling technique, the questionnaire was filled out by 315 (valid respondents) Gen Z users of streaming websites. To achieve the objectives of this study, analysis was carried out using SEM or Structural Equation Model for hypothesis testing. Findings – The results of the study show that content quality, system quality, security, satisfaction, easiness of use, and morality contribute to the reuse of streaming websites. Originality/value – The originality of this study is the first study to analyze the effect of content quality, system quality, security, satisfaction, easiness of use, morality, and attitude toward piracy on the continuance intention of website streaming.