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RESEARCH ON THE RELATIONSHIP BETWEEN E-COMMERCE SERVICE QUALITY AND CUSTOMER SATISFACTION REPURCHASES INTENTION UNDER COVID-19 TAKING C-TRIP AS AN EXAMPLE

Zhijie, Shi (President University, 2024)

Purpose-Objective the purpose of this study is to confirms the changes in consumer behavior observed by China's tourism and hotel industry during the 2019 coronavirus disease, and to preliminarily understand and evaluate ...
DIGITAL ADAPTATION AND SURVIVAL: AN ANALYSIS OF RADIO ZAITUN'S STRATEGIC APPROACH

Simanjuntak, Suzette Priskila (President University, 2024)

Purpose – This research aims to analyze the factors that contribute to the success of Zaitun Radio Suara Kebenaran in Indonesia. Design/Methodology/Approach – This research used a case study to examine Zaitun Radio. ...
DEVELOPING PURCHASE INTENTION THROUGH INFLUENCER REVIEWS IN HOTEL INDUSTRY

Wijaya, Made Lakshmidevi Chiddhanandaputri (President University, 2024)

Purpose: This study examines the impact of social advertising through influencer reviews on purchasing intention in hotel industry. It explores the effectiveness of influencer marketing in increasing purchasing intention ...
IMPLEMENTATION OF PROCUREMENT OF GOODS / SERVICES THROUGH GOVERNMENT E-KATALOG (STUDY AT REGIONAL FINANCIAL AND ASSET MANAGEMENT AGENCY OF EAST BORNEO PROVINCE AND PROVIDER COMPANIES)

Izzati, Rayhan Rafi (President University, 2024)

Purpose – This study aims to determine how the implementation of procurement of goods / services through the Government E-Katalog is based on the theory of policy implementation in procurement activities. Design/Method ...
FACTORS INFLUENCING GEN Z IN JABODETABEK FOR CONTINUANCE INTENTION AND ATTITUDES TOWARDS PIRACY IN THE USING OF STREAMING WEBSITES

Dewi, Ni Luh Purnami Oktafia (President University, 2024)

Purposes – The purpose of this study is to analyze the factors that influence the use of the website and the continuance intention of the streaming website. Design/Methodology/Approach – Quantitative method applied in ...

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