Abstract:
Coffee is a ubiquitous drink in the world. Indonesia is one of the coffee-producing
countries because of its climate and high altitude, which are sufficient habitats for
coffee growth. The growth rate of the coffee business in Indonesia has increased
almost 3-fold in 2019. Since coffee was first discovered by a shepherd named Kaldi,
who saw his goats were very energetic when they ate coffee cherries, coffee
changed in the manufacturing process, which was initially only boiled. The coffee
beans must be roasted to produce a more complex essence when entering the
extraction process. The rapid development experienced by the growth of the coffee
market, unlimited innovation in the manufacture of coffee drinks, and the enormous
coffee consumption culture made the author want to focus on and develop the
Arakata Coffee business. Arakata Coffee's business design aims to become an
advanced food and beverage industry business by making local and international
coffee, which is the main sale of Arakata Coffee. Arakata Coffee will be a medium
for coffee connoisseurs to the millennial generation to gather according to the habits
of young people. Arakata Coffee provides various local and international processed
coffee products, non-coffee variants like artisan chocolate and matcha, refresher
drink variants, and snacks like bread. By continuing to innovate, develop, and
maintain product and service quality, Arakata Coffee is expected to be able to move
forward and become one of the pioneers in the food and beverage industry. Arakata
Coffee must develop the partners manners and grow its online order sales in this
session
