Abstract:
“Tirah Sumulur” is a startup business that operates in the women's clothing retail sector
which has motifs and models that follow current design trends which are popular with teenage
girls and adult women. Tirah Sumulur products provide various models of dresses, pajamas
and gamis, which are available in various motifs as optional options.
Tirah Sumulur is planned to become a business that sells in the Shopee marketplace, but
in practice many Tirah Sumulur products are also sold in offline sales, which we offer to people
closest to us, and several people take our products and then sell them again as resellers. In its
implementation, Tirah Sumulur has a business issue of low sales and low production capacity.
The low sales problem occurs because Tirah Sumulur is a new shop that doesn't have many
customers and has to compete with many predecessor competitors. The problem of low
production capacity occurs because fellow tailor vendors are still lacking in maximizing the
production process required by Tirah Sumulur.
Through the conceptual framework and research methods that have been created, it will
help Tirah Sumulur to resolve business issues by finding out what root factors of the problem
Tirah Sumulur has. To get the root of the problem, the business analysis mix method is carried
out by conducting external and internal analysis to directly identify the problems that Tirah
Sumulur has. After that, look for a business solution that can help solve the problem, then the
business solution will be implemented to resolve the root of the problem to handle the business
issue that occurs. Several business aspects that are the main focus of Tirah Sumulur are creating
brand awareness so that people start to get to know the products that Tirah Sumulur has. Product
trust in the community must be instilled because Tirah Sumulur is a beginner seller who has
just joined the Shopee marketplace. Loyalty needs to be developed to ensure that all products
and services provided are maximal in order to get positive feedback from customers. With this
loyalty, Tirah Sumulur also has the opportunity to get regular customers and can expand its
business to many resellers who like the products it has. Increasing the development of
production capacity by looking for several tailor vendors who can be collaborated with to meet
production needs.
