Abstract:
This study was about the factors influence building consumer trust in UberCab. It
is important to find out the factors that influence consumer trust toward
E-commerce. In this skripsi, the researcher used questionnaires with Likert scales
and 150 samples as quantitative method and SPSS v16.0 to analyze the collected
data. The research set up 3 independent variables that might influence consumer
trust toward UberCab. From the outcome of research, the researcher found out
among the three variables that are Service quality, Security & Privacy, Brand
Reputation. Service quality and Security & Privacy are the main factors that
influence consumer trust toward UberCab. Brand reputation has no significant
influence on consumer trust toward UberCab. Service quality is the dominant
facor that has the deepest impact toward UberCab
