Abstract:
Purpose
Service based business nowadays has becoming one of the most attractive areas of
business in Indonesia. In the service based business, we must ensure the customer
satisfaction and the loyalty through out of all customers. One of the service based
in business that run in the sports sector is Jababeka Golf & Country Club which
attract 3500-4000 guests every month. Researcher interested to have the research
on The Influence of Functional Value of Installation, Professionalism and Price
and Social Value Towards Consumer Relation Management Performance in
Jababeka Golf & Country Club.
Designs
This study uses theories to support the research by giving the definition of each
variable. This study uses the non-probability sampling with purposive sampling,
452 respondents were taken part, and the data was tested by using multiple
regressions with SPSS 23. ANOVA was performed to find out the significant
differences between the groups based on demographic variables with respect to
component of Jababeka Golf & Country Club’s guess.
Findings
The result of the findings shows that Functional Value of Installation and Price
has significant influence towards Customer Relation Management Performance,
Functional Value of Professionalism has no significant influence towards
Customer Relation Management Performance and Social Value has significant
influence towards Customer Relation Management Performance.
