THE INFLUENCE OF FUNCTIONAL VALUE AND SOCIAL VALUE TOWARDS CUSTOMER RELATION MANAGEMENT (A CASE STUDY OF GUESTS OF JABABEKA GOLF & COUNTRY CLUB)

Abstract

Purpose Service based business nowadays has becoming one of the most attractive areas of business in Indonesia. In the service based business, we must ensure the customer satisfaction and the loyalty through out of all customers. One of the service based in business that run in the sports sector is Jababeka Golf & Country Club which attract 3500-4000 guests every month. Researcher interested to have the research on The Influence of Functional Value of Installation, Professionalism and Price and Social Value Towards Consumer Relation Management Performance in Jababeka Golf & Country Club. Designs This study uses theories to support the research by giving the definition of each variable. This study uses the non-probability sampling with purposive sampling, 452 respondents were taken part, and the data was tested by using multiple regressions with SPSS 23. ANOVA was performed to find out the significant differences between the groups based on demographic variables with respect to component of Jababeka Golf & Country Club’s guess. Findings The result of the findings shows that Functional Value of Installation and Price has significant influence towards Customer Relation Management Performance, Functional Value of Professionalism has no significant influence towards Customer Relation Management Performance and Social Value has significant influence towards Customer Relation Management Performance.