Abstract:
Bali’s classified hotels’ occupancy rate cannot be ignored as it contributes as the
highest income from tourism industry based on accommodation and restaurants,
seeing that during the last few years, especially during 2011-2015, the occupancy
rate of Bali’s classified hotels was decreasing even though the number of
international tourists steadily increased. This study learned of the influence of
length of stay, expenditure per day and USD exchange rate towards Bali’s classified
hotels’ occupancy rate using quantitative research method with secondary data from
Statistics of Bali Province and Bali Government Tourism Office. The data was
processed using Eviews 9.5 Student Lite version. The result from the research
concluded that there is partial significant influence of Length of Stay and
Expenditure per day towards Occupancy Rate while Exchange Rate doesn’t have
partial influence. However, there is simultaneous significant influence of Length of
Stay, Expenditure per day and USD Exchange Rate toward Occupancy Rate with
the coefficient of determinant of 80.36%. This means these three variables can
explain most of the factors that influence Bali’s classified hotels’ occupancy rate.
Bali should focus on these three variables for the attempt to increase the classified
hotels’ occupancy rate. The remaining 19.64% can be explained by the factors
outside of Length of Stay, Expenditure per day and USD Exchange Rate.
