THE INFLUENCE OF LENGTH OF STAY, EXPENDITURE PER DAY AND USD EXCHANGE RATE TO OCCUPANCY RATE (A CASE STUDY OF BALI’S CLASSIFIED HOTELS)

Abstract

Bali’s classified hotels’ occupancy rate cannot be ignored as it contributes as the highest income from tourism industry based on accommodation and restaurants, seeing that during the last few years, especially during 2011-2015, the occupancy rate of Bali’s classified hotels was decreasing even though the number of international tourists steadily increased. This study learned of the influence of length of stay, expenditure per day and USD exchange rate towards Bali’s classified hotels’ occupancy rate using quantitative research method with secondary data from Statistics of Bali Province and Bali Government Tourism Office. The data was processed using Eviews 9.5 Student Lite version. The result from the research concluded that there is partial significant influence of Length of Stay and Expenditure per day towards Occupancy Rate while Exchange Rate doesn’t have partial influence. However, there is simultaneous significant influence of Length of Stay, Expenditure per day and USD Exchange Rate toward Occupancy Rate with the coefficient of determinant of 80.36%. This means these three variables can explain most of the factors that influence Bali’s classified hotels’ occupancy rate. Bali should focus on these three variables for the attempt to increase the classified hotels’ occupancy rate. The remaining 19.64% can be explained by the factors outside of Length of Stay, Expenditure per day and USD Exchange Rate.