Abstract:
Purpose – The purpose of this research is to focus on finding the relationship
between E-Commerce Knowledge, Perceived Reputation, Perceived Risk,
Perceived Ease of Use, and Online Customer Review affecting Online Customer
Online Customer Trust.
Design/ Methodology/ Approach – The model in this research is using multiple
regression to examine the relationship of the variables and online survey to
collecting data.
Findings – The result from this research are E-Commerce Knowledge, Perceived
Reputation, Perceived Risk, OCR has significant relationship with Online Customer
Trust, and meanwhile the Perceived Ease of Use has no significant relationship with
Online Customer Trust.
Research Limitation – This research focusing on customer who ever made
purchase from JD.ID in Indonesia.
