NEWS MEDIA STRATEGY OF CNN INDONESIA TV: A STUDY CASE OF REDAKSI CNN INDONESIA SIANG PROGRAM

Abstract

Television is still the most popular mass communication media today. The television world is developing rapidly along with technological developments. In Indonesia, television media penetration is the highest compared to other mass media. Many television stations compete to produce programs that can attract audiences, including news programs. As one of the information products, Redaksi CNN Indonesia Siang must be able to compete in the market and also the audience, which can be measured using rating and share. Therefore, this study aims to uncover the news media strategy carried out by Redaksi CNN Indonesia Siang program. The research method used was qualitative with a case study approach. The data were collected through inedepth interviews and relevant documents as well as literature reviews. This research found that Redaksi CNN Indonesia Siang conducted strategies divided into three stages of production, namely the stages of pree production,production,and post-Production.