THE ROLE OF TATTOO AS A FORM OF SELF DISCLOSURE FOR PR

Abstract

This study discusses about how to understand how significant the role of tattoos as a form of self-disclosure towards adults specifically those whose work related to public. This study uses a qualitative method with a case study approach. The criteria of the subject of this research are adults who wear tattoos whose work is related to the public. Data collection is done by interview and observation. Furthermore, the tattoo itself will be analyzed using semiotics theory. The results showed that the role of tattoo are quite important specifically for those who engage more with public. Tattoo becomes a medium to convey their emotions when the subject is not able to express his emotions verbally. Tattoos also become therapeutic for subjects who turn emotions from bad experiences into an art, both subjects tended to make tattoos a positive thing for their future careers and personalities.