Browsing 2017 by Subject "Perceived Quality"

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COMPARATIVE STUDY OF BRAND EQUITY (A CASE STUDY OF TRAVELOKA.COM AND TIKET.COM)

Tarigan, Monica Febriana (President University, 2017)

Tiket.com was established earlier than Traveloka.com as a website for online booking airplane ticket and travel. However, according to Top Brand Award and Alexa website ranking, Traveloka.com managed to be the number one ...
FACTORS INFLUENCE PURCHASE INTENTION OF INDONESIAN-MADE PRODUCTS IN BEKASI

Nugroho, Ignatius Reysa (President University, 2017)

This research was conducted with 150 respondents who are Users/Buyers or former Users/Buyers of Indonesian-Made products in Bekasi. There were three independent variables being studied, these are Consumer Ethnocentrism, ...
THE INFLUENCE OF BRAND EQUITY TOWARD CONSUMER PURCHASE DECISION (A STUDY CASE OF SAMSUNG SMARTPHONE IN BEKASI)

Hia, Rocky Simon (President University, 2017)

The present study attempts to identify the importance of Brand Equity (Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty) to examine the relationship of those factors towards consumer purchase decision ...

Now showing items 1-3 of 3

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