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POST PANDEMIC ERA OF OFFLINE STORE IN GREATER JAKARTA: A MARKETING MIX RETAIL PERSPECTIVE

Hutomo, Vishella Primadani (President University, 2023)

Purpose - This study aims to determine the factors that influence customer purchase decision in offline store of Greater Jakarta citizen. Design/methodology/Approach - This research uses quantitative research with 7Ps ...

THE ROLE OF BRAND IMAGE IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE DECISION: A CASE STUDY OF A LOCAL FASHION BRAND

Kusuma, Dewa Made Adi Pranayanata (President University, 2023)

Purpose - The purpose of this research is to find out what are the variables that influence the purchasing decisions of the fashion brand’s customers. The variables that were analyzed included price, product quality, ...

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN TOKO KELONTONG SRC KENEDY PEMATANG SIANTAR

Situmorang, Horasman M. Kolek P. (President University, 2023)

Penelitian ini berujuan untuk mengetahui pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Toko Kelontong SRC Kenedy Pematangsiantar. Penelitian ini menggunakan metode kuantitatif. Instrumen pengumpulan ...

FINANCIAL STATEMENT ANALYSIS OF PT PERTAMINA (PERSERO), 2017-2021

Richard, Kenny (President University, 2023)

This study aims to analyse PT Pertamina's (Persero) financial statements from 2017 to 2021 in order to evaluate its financial performance using financial ratios. The secondary data that used in this study are publicly ...

A STUDY OF HOTEL PASSENGER FLOW AMONG VIP CUSTOMERS AT TONGLIAO HOTEL: EXPLORING THE INFLUENCE OF HOTEL SERVICE AWARENESS, CONSUMPTION POWER, AND CONSUMPTION DESIRE

Li, Shitong (President University, 2023)

This study examines the relationships between service awareness, consumption power, consumption desire, and their effects on hotel passenger flow. Findings indicate significant influences on guest behavior and decisions ...

RISK MANAGEMENT DURING THE IMPLEMENTATION GRAND BALLROOM CARPET CHANGING PROJECT: A CASE STUDY OF FOUR SEASONS HOTEL JAKARTA

Hutahaean, Kristine Romanna Murni (President University, 2023)

Purpose This research aims to analyze the risk that occurred when the Grand Ballroom carpet changing project was held on sales banquet revenue in ten days (16 - 20 December 2022 and 29 December 2022 - 02 January ...

UNDERSTANDING THE INFLUENCE OF ACEHNESE CULTURE ON MANAGING BUSINESS PERFORMANCE IN LHOKSEUMAWE

Adha, Muhammad Luthfi (President University, 2023)

Acehnese people held onto their tradition and culture in every part of their lives, including when conducting business. It influences the way they manage their business which results in an influence on their business ...

INCREASING TOURISM WITH SOCIAL MEDIA TIKTOK AFTER COVID-19

Fajriyah, Lulu (President University, 2023)

Indonesia is an archipelagic country rich in natural resources, culture, and human resources. Indonesia's abundant and attractive wealth makes tourists lured to visit tourist areas in Indonesia. Tourism is the main sector ...

ANALYSIS STRATEGIC FRAMEWORK AND IMPLEMENTATION DIGITAL MARKETING FOR RESTAURANT BUSINESS IN CIKARANG: CASE STUDY OF HAPPY CHINESE FOOD

Kamila, Adinda Ayu Faiza (President University, 2023)

Background/Purpose – This Study problems is Happy Chinese Food profits obtained through offline stores are relatively small and sometimes cannot cover the operational costs that must be incurred. The purpose is to help ...

THE IMPACT OF THE EMPLOYEES ON THE MANDARIN ORIENTAL JAKARTA HOTEL DEVELOPMENT

Hidayat, Vincentius (President University, 2023)

One sector that helps Indonesian tourism is the hotel sector. Due to Covid-19, which created social distancing and made many people reluctant to venture outside, the hotel industry had decreased in occupancy. In 2022, ...

A STUDY OF HERBAL DRINK PURCHASE DECISION IN INDONESIA

Adawiah, Ine Innasya Rabbiah (President University, 2023)

Purpose – Herbal drink is an Indonesian heritage culture with a focus on a healthy way of living. Herbal drinks have a long history of being used for people's medical treatment and are based in local medicinal planting ...

FEASIBILITY STUDY ANALYSIS OF FURNITURE BUSINESS (CASE STUDY ON MICRO, SMALL, AND MEDIUM ENTERPRISES FURNITURE AT CV. XX IN BANDUNG CITY)

Sukarno, Fujianty Nur Lestari (President University, 2023)

The furniture industry is one of the industries that is showing positive growth amid the Covid- 19 pandemic that hit the Indonesian economy. In the 2nd quarter of 2020, the impact of the Covid-19 pandemic on the ...

BUSINESS STRATEGY DEVELOPMENT FOR ANGKRINGAN SKUY

Situmorang, Yosua Hasiholan (President University, 2023)

This study discusses the Angkringan Skuy report. The purpose of this research is to develop a business strategy and expand the Angkringan Skuy market. Angkringan Skuy is a business unit engaged in the culinary field ...

ANALYSIS OF THE EFFECT OF TELEVISION ADS, SOCIAL MEDIA MARKETING, CELEBRITY ENDORSEMENTS ON PURCHASE INTENTION OF LE MINERALE PRODUCTS MEDIATED BY BRAND IMAGE

Anggraeni, Dhelia (President University, 2023)

Purpose This study aims to identify the factors influencing purchase intention of Le Minerale products in Indonesia mediated by brand image. Through this research, it is hoped to contribute to developing a more effective ...

DIGITAL MARKETING IMPLEMENTATION ON MICRO BUSINESS QKIZ

Pangrano, Zoven (President University, 2023)

With the rapid development of technology, it is more accessible for humans to carry out economic activities online. Previously people needed to leave their houses to buy and sell. Now most can be done online. Nowadays, ...

TOURISM ATTRACTION: INFLUENCE OF PLANNING, POLICIES, STAKEHOLDERS TO TOURISM DEVELOPMENT SURVEY IN TOBA REGENCY SAMOSIR

Raja, Agnes Sisilia Lumban (President University, 2023)

Indonesia, a Southeast Asian country with a large population and diverse ethnic and cultural backgrounds, faces challenges from tourism. Environmental issues like garbage, water pollution, and natural disasters can harm ...

FEASIBILITY STUDY OF MALAYA TOUR AND TRAVEL

Ashfia, Nurul (President University, 2023)

The data show the growing number of tourists as one of the primary factors driving tourism growth in Indonesia over the next several years. As a result of tourism development, economic activities such as employment, ...

THE INFLUENCE OF DINESERV ON REPURCHASE INTENTION MEDIATED BY CUSTOMER SATISFACTION IN FAST FOOD RESTAURANTS

Frenky (President University, 2022)

Purposes - This study aims to find the dineserv factors of fast-food restaurants influencing customer satisfaction that lead to repurchase intention. Design/Methodology/Approach – This study employs a quantitative ...

FACTORS INFLUENCING GEN-Z IN INTENTION TO USE ONLINE FOOD DELIVERY (OFD) APP

Rahmawati, Aulia (President University, 2023)

Purpose – Online Food Delivery (OFD) app is an application to buy food online through a smartphone than makes us not have to go out and become more efficient. Therefore, this study is to identify the factors influence ...

ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND CUSTOMER SATISFACTION FACTORS ON REPURCHASE INTENTION OF JANJI JIWA COFFEE TOWARDS INDONESIA CONSUMERS

Ichsani, Annastasya Tsabita (President University, 2023)

Purpose – The increase in coffee consumption continues to occur in Indonesian society, even though Indonesia is referred to as the country with the highest level of coffee consumption in the world. Currently, Janji Jiwa ...

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